FULL FRAME: Mad Men the Movie (”Art & Copy”)
Over the last few years I’ve become more and more interested in advertising and marketing. Last year a friend of mine got me hooked on AMCs “Mad Men” a show about the golden age of advertising produced by the same guy who did the Sopranos. Fast forward to Full Frame 2009, and the film called “Art & Copy”
This film tells the stories behind the stories with real life Don Drapers, “Art & Copy” pulls the curtain back on such ads as Apple’s “1984″ and Nike’s “Just Do It.”
With characters such as George Lois there is never a dull moment. Lois is responsible for the sky rocket of Tommy Hilfiger and the original MTV campaign. Hal Riney’s 1984 Presidential ad told of a morning in America, and helped elect Ronald Regan. Following his cutting edge proclivity, Riney’s company has an amazing website that you can control with your web cam.
“Art & Copy” lets you on top Mount Olympus to see the Gods at work. If you have ever wondered what manner of genius creates the iconic adverts of pop culture or loved last years “Helvetica” or watch Mad Men, then”Art & Copy” is perfect.